Mr. Etra currently serves as CEO of Rethink Prior to co-founding the company, Mr. Etra was CEO of R.E.R. International, a supplier of printed materials to the retail industry. Mr. Etra was a Consultant at Bain & Company, helping establish their NY office and also served as a Managing Director of Promodex Ltd., an Israeli importer and distributor of consumer appliances and industrial equipment. In addition, Mr. Etra worked at Wasserstein, Perella & Co., specializing in M&A in the fields of healthcare, technology and natural resources. Mr. Etra has an MBA from Harvard Business School and a BA in Economics from Yale University. Born and raised in New York City, he is a volunteer in the Pediatric Department at Memorial Sloan-Kettering Cancer Center working with children ages 3 months to 15+ years old.