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About Us

Rethink Ed is a division of Rethink First, a company that aims to place evidence-based treatment solutions in the hands of every educator, clinician or parent working with a child with special needs. We are unique in our footprint, leveraging the power of technology to provide clinical support, best-practice tools, and research-based content to all market segments, reaching more children with special needs than any other solution.

Our Team

Rethink First is lead by a team of education, clinical, business and industry experts with a shared commitment to making best-practice treatment solutions available to every child with special needs. Meet the Rethink First Leadership Team.

Rethink Ed

Rethink Ed combines the power of technology and research to deliver innovative, scalable and evidence-based instructional materials to those who work with students with disabilities. The comprehensive suite of tools ensures that every student develops the academic, behavioral and social & emotional skills necessary to succeed in school, at work and in life. Rethink Ed positions educators, students and families for success.

Senior Vice President, Education

Diana Frezza

Diana brings to Rethink nearly two decades of executive experience in the U.S. and global education sector ranging from startups to global leaders. In her current role, Diana oversees the Education group delivering best in class services and solutions to educators nationally and globally. Diana has held sales, marketing, product and services leadership roles at Pearson, McGraw-Hill, Scholastic and Amplify. Throughout her career, Diana has led innovative digital solutions that have transformed classrooms across the country and positioned her as an EdTech industry leader. Diana is passionate about bringing innovative, accessible and scalable solutions to educators that fuel positive learning outcomes and equity for all students.

Diana Frezza
VP Curriculum and Family Services

Lin Chong

Lin currently serves as rethink's Vice President of Curriculum and Family Services. She is also the therapist featured in rethink's training and video tutorials, demonstrating best practice strategies for 1:1 and classroom wide teaching interactions. Prior to joining the Company, Lin was teaching at the New York Center for Autism Charter School, the first charter school for children with autism spectrum disorders in New York City. Lin has specialized in the education and treatment of children with autism and other learning disabilities for more than two decades, and has worked in home, center-based, school and non-profit organizational settings. She is equally passionate about helping children learn and providing parents, caregivers and educators with the support and training they need to more effectively teach and interact with individuals with autism and learning disabilities. Ms. Chong is committed to ensuring that individuals with disabilities are included in society and has created training content and presented nationally on making inclusion a success in the classroom. 

Lin Chong
Vice President, Sales

Summer Allison

Prior to joining Rethink, Summer spent 13 years in various sales roles, including 9 years in the special education sector as an executive. During that time she oversaw sales, implementation, and product design. Summer joined Rethink as the Regional Vice President and leads our national sales team. She is a graduate of Missouri State University with a BA in Political Science and Master in Public Administration.

Summer Allison
Director of Engagement

Susan Parrino

Susan currently serves as the Director of Engagement for Rethink's Virtual Sales Group. With over two decades of sales experience, Susan has worked in both the domestic and international markets holding positions previously at Cengage Learning, Pearson and ACT. Although her experience primarily falls in the education sector, Susan has also worked in the clinical market and includes developing marketing automation programs and best practices for training and implementation.

Susan Parrino

Meet the Rethink Scientific Board



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