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About Us

Rethink Ed is a division of Rethink First, a company that aims to place evidence-based treatment solutions in the hands of every educator, clinician or parent working with a child with special needs. We are unique in our footprint, leveraging the power of technology to provide clinical support, best-practice tools, and research-based content to all market segments, reaching more children with special needs than any other solution.

Our Team

Rethink First is lead by a team of education, clinical, business and industry experts with a shared commitment to making best-practice treatment solutions available to every child with special needs. Meet the Rethink First Leadership Team.

Rethink Ed

Rethink Ed combines the power of technology and research to deliver innovative, scalable and evidence-based instructional materials and supports for learners with disabilities. The comprehensive suite of tools ensures that every student develops the academic, behavioral and social/emotional skills they need to succeed in school, at work and in life. Rethink Ed positions educators, students and families for success.

Senior Vice President, Education

Diana Frezza

Diana brings to Rethink nearly two decades of executive experience in the U.S. and global education sector ranging from startups to global leaders. In her current role, Diana oversees the Education group delivering best in class services and solutions to educators nationally and globally. Diana has held sales, marketing, product and services leadership roles at Pearson, McGraw-Hill, Scholastic and Amplify. Throughout her career, Diana has led innovative digital solutions that have transformed classrooms across the country and positioned her as an EdTech industry leader. Diana is passionate about bringing innovative, accessible and scalable solutions to educators that fuel positive learning outcomes and equity for all students.

Diana Frezza
VP Curriculum and Family Services

Lin Chong

Lin currently serves as rethink's Vice President of Curriculum and Family Services. She is also the therapist featured in rethink's training and video tutorials, demonstrating best practice strategies for 1:1 and classroom wide teaching interactions. Prior to joining the Company, Lin was teaching at the New York Center for Autism Charter School, the first charter school for children with autism spectrum disorders in New York City. Lin has specialized in the education and treatment of children with autism and other learning disabilities for more than two decades, and has worked in home, center-based, school and non-profit organizational settings. She is equally passionate about helping children learn and providing parents, caregivers and educators with the support and training they need to more effectively teach and interact with individuals with autism and learning disabilities. Ms. Chong is committed to ensuring that individuals with disabilities are included in society and has created training content and presented nationally on making inclusion a success in the classroom. 

Lin Chong
Vice President, Professional Services

Dr. Patricia Wright

Patricia joined Rethink's Scientific Advisory Board in 2010 and moved into her current role as Vice President of Professional Services in 2014. In her current role she works with the Professional Services Team to ensure Rethink's products are implemented effectively, promoting quality outcomes for individuals with disabilities. Prior to joining Rethink Patricia was the National Director of Autism Services for Easter Seals, one of the largest social service providers to those living with autism. She began her career as a special educator and Board Certified Behavior Analyst. Patricia frequently presents at national and international conferences, while also providing consultative services to educators and healthcare providers. She is a member of the Organization for Autism Research's Scientific Council and has served on the Executive Committee for the Friends of the Center for Disease Control and Prevention's National Center for Birth Defects and Developmental Disabilities. Patricia received her doctorate in Education and her Master of Public Health from the University of Hawaii in 2006. She received her Master of Arts in Special Education degree from San Francisco State University in 1997. 

Dr. Patricia Wright
Vice President, Sales

Summer Allison

Prior to joining Rethink, Summer spent 13 years in various sales roles, including 9 years in the special education sector as an executive. During that time she oversaw sales, implementation, and product design. Summer joined Rethink as the Regional Vice President and leads our national sales team. She is a graduate of Missouri State University with a BA in Political Science and Master in Public Administration.

Summer Allison
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